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SEC 01/ IDENTITYIDENT / STAMPED MARKRICK MONTEROMARKETER → BUILDER
Rick Montero

I create every day.
I share what I learn.
I build in public...
so you don't have to figure it out alone.

SEC 02/ THE STORY

Fifteen years for them.
Now for me.

Fifteen years inside Canon, Scholastic, Accenture... building the content strategies. I wasn't on the outside advising... I was in the room, managing the teams, defending the budget, shipping the campaigns.

Then I fell out of love with it. You pour everything into someone else's thing, you stop feeling valued, and one morning you wonder why you're still showing up. (Getting laid off a few times sped up the breakup.) Most of us have been there.

So I started building my own thing instead. In public, every day. The podcast, the threads, the AI experiments... it's all on the table. No gatekeeping. If you're done waiting for permission to start, you're in the right place.

SEC 03/ CHANNELS

What I'm building

CadenceDaily

Threads

Daily. Where I show up most, share experiments, and build community in real time.

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CadenceBiweekly

Field Notes

Every two weeks, I round up what I've learned, what I'm testing, and what's actually worth your time. Best threads, new episodes, AI experiments... in just one email.

Subscribe →
SEC 04/ THE COMPASS

What I believe

LOG·001

AI is a tool, not a shortcut

It makes you faster, not better. If your foundation isn't solid... your knowledge, your taste, your perspective... AI just amplifies the cracks. You are the value. AI is the lever.

LOG·002

Community over audience

Follower counts are band-aid metrics. An audience is potential... a community is people who are invested. Stop chasing reach. Start building depth.

LOG·003

The 'safe path' isn't safe anymore

Corporations will cut thousands overnight and post record profits the same quarter. I've been laid off. I get it. The real risk isn't going out on your own... it's trusting they won't do it again. Build something that's yours.

Rick Montero with Leia and Yoda
SEC 05/ OFF TRAIL

First-generation American. Costa Rican roots. Raised in Florida, based on Long Island. Most mornings start with Leia and Yoda pulling me down the block. Most nights end with something proofing on the counter and a new AI tool open on my phone. I don't know when the experiments became the routine... but here we are.

If you're into the same messy, in-progress kind of building... you'll fit right in.