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ABOUTIDENT / STAMPED MARKRICK MONTEROMARKETER → BUILDER
Rick Montero

I like figuring out
where things connect.

It starts with
understanding the business.

I spent fifteen years helping companies including Canon, Scholastic, and Accenture bring ideas to life. What I've always enjoyed most is figuring out what a business needs and how to make it make sense to the people it wants to reach.

Who are you? Who are your customers? Why do they choose you? I like listening, asking questions, and finding where things aren't connecting. Sometimes that means clearer words. Sometimes it means rethinking how a website helps someone find what they need.

These days, I work on websites, branding, and projects of my own. I share the decisions and lessons in Field Notes, including the things I'd do differently. You might find something you can try yourself.

What I'm sharing

FormatConversation

Threads

Quick thoughts, questions, and conversations about what I'm working on and what catches my attention.

Find me on Threads
FormatArticles

Field Notes

A closer look at the work: branding decisions, website rebuilds, useful tools, and projects I wanted to figure out. What I tried, what happened, and what you might take from it.

Read Field Notes

What I believe

LOG·001

Listen before deciding.

A business owner knows things about their customers that I don’t. Understanding their experience is part of figuring out what needs to change.

LOG·002

Make it easier for people.

If someone has to work too hard to understand a website, something isn’t connecting. I care about clear words, a sensible path, and answers to the questions people actually have.

LOG·003

Thoughtful work matters.

I like working with people who care about their business, are open to ideas, and value thoughtful work over a flashy sales pitch.

Rick Montero with Leia and Yoda

First-generation American. Costa Rican roots. Raised in Florida, based on Long Island. Most mornings start with Leia and Yoda pulling me down the block. There's often something proofing on the counter and another idea I want to try.

If something here gets you thinking, take a look through Field Notes. That's where I work through the ideas and share what I learn.