I create every day.
I share what I learn.
I build in public...
so you don't have to figure it out alone.

Fifteen years inside Canon, Scholastic, Accenture... building the content strategies. I wasn't on the outside advising... I was in the room, managing the teams, defending the budget, shipping the campaigns.

Then I fell out of love with it. You pour everything into someone else's thing, you stop feeling valued, and one morning you wonder why you're still showing up. (Getting laid off a few times sped up the breakup.) Most of us have been there.

So I started building my own thing instead. In public, every day. The podcast, the threads, the AI experiments... it's all on the table. No gatekeeping. If you're done waiting for permission to start, you're in the right place.

First-generation American. Costa Rican roots. Raised in Florida, based on Long Island. Most mornings start with Leia and Yoda pulling me down the block. Most nights end with something proofing on the counter and a new AI tool open on my phone. I don't know when the experiments became the routine... but here we are.

If you're into the same messy, in-progress kind of building... you'll fit right in.

Field Notes lands every two weeks. Best of what I've tested, built, and learned... straight to your inbox.

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